Longines guide for watches: collections, design, materials, movements. Further, classic Longines watches are also experiencing increased interest from some collectors. Auction estimates for the Longines reproduction watches at a reasonable price. Longines is a watchmaker known for manufacturing luxury watches. Through after that, the company Longines having been making watches since 1832 making it one of the oldest Swiss watchmakers. Longines uses the logo "Elegance is an attitude" and it is this attitude combined with elegant design that has produced some Longines Mingjiang masterpiece series is representative of the brand, but also complex mechanical watches.